Email List Management
for your business in 2024
I’m Featured as 1 of 11 Copywriters On
There, I talk about some of my favorite copywriting legends and the most important lesson I’ve learned in the art and science of copywriting. Click the button below to read my interview.
“Nancy is an articulate communicator with a strong dedication to mastering her craft as a copywriter. Financial services and insurance is extremely competitive and it’s rare to find someone who chooses this as their niche. Nancy is highly knowledgeable and talented and I highly recommend her services! ”
Our Process
Step one
Book a call with me here. We’ll have a talk to see if my services match your needs and your current business position.
We’ll only partner if I find I can help you improve your email marketing and email deliverability rates.
Step two
If my services are what you need now, I’ll send you a sales agreement for you to read, review and sign. Once the contract is signed and a 50% deposit is made, I’ll get to work increasing your sales from your email subscriber list.
Step three
The first step in our partnership is for you to complete my onboarding questionnaire so I can get fully immersed in your product and/or service.
“Nancy was intentional from the start of her review process of my website. I wasn’t entirely sure what I fully needed to complete the process, but she knew. Nancy asked intentional, relative questions throughout her process and made herself very aware of the services I offer and details of how I operate my business. She was excellent in her communication and made several additional suggestions for formatting and layout, even branding! I would recommend using Nancy for your copywriting opportunities without any hesitation. She went above and beyond any expectations I had and she completely nailed this project. Nancy is phenomenal at what she does and I feel priviliged to have worked with her.”
Featured on Dani’s Reviews
Nancy Bush Agency is featured on Dani’s Reviews website. Dani profiles small businesses that provide quality products and services. Click the button below to read my interview and learn more about me and the history of my business.
“Great service! Copywriting is a huge part of a successful marketing plan for my business, and Nancy delivered exactly what I was looking for. She communicated with me throughout the writing process and delivered the project on time and within budget while exceeding my expectations with the quality of her work. Nancy even sent me a couple of ideas to increase the impact of my marketing! I highly recommend her for all your copywriting and marketing needs.”
Hey, I’m Nancy
I’m a cat-loving, gym-going mom to three boys. I am addicted to The Office. I’m obsessed with taking pictures of the beautiful Michigan sky (see #michigancloudshow for proof). And I love writing emails that land in the primary tab to your customers in your voice.
I’m lucky enough to have studied under the greatest copywriting and email marketing mentors around: Troy Ericson, Sarah Turner, and Lana Sova. I am still learning from each of them and have them at my disposal as I work with businesses to improve their email subscriber list ROI.
I’m grateful because my passion and my work are one: to help businesses improve their email marketing strategies to see more profit.
If you’re anxious to start seeing impressive results from your daily emails and automations, then connect with me in a hurry.
FAQ
Below I answer some of your burning questions about email marketing and email deliverability for businesses.
If you don’t find your question below, get in touch with me today and I can answer any questions you have.
Bonus tip: Having an FAQ section on your own website helps give your site a major boost in search results!
You may even find your site, and specifically your FAQ section, as the featured snippet in Google search like mine has been!
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First, schedule a quick call with me so we can determine if your business is ready for hardcore email marketing strategy implementation.
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I am available for retainers. Please book a call to discuss.
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Email marketers cannot guarantee results. But, I can guarantee that your sales and engagement will not improve if you don’t take action with a copywriter in your corner.
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Copy is written content. It’s content that’s mainly used to persuade or illicit action by the reader. Copy is the text in advertising and marketing materials. Copywriting is the act of writing copy for business purposes.
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Copywriting is, according to Google, “the activity or occupation of writing the text of advertisements or publicity material.”
And copyright is a legal term which means the legal right for a creator to own his or her literary, artistic or musical material.
The two terms have no overlap.
Contact
If you’re ready to commit to fully outsourcing your email marketing and taking your sales to the next level, book a call with Nancy to make it happen.
Glossary of Email Marketing Terms
Click Rate: The percentage of people who clicked on a link in your email (maybe a product or a website) out of the total number of people who were sent the email.
Click-Through Rate: The percentage of people who clicked on a link in your email (maybe a product or a website) out of the total number of people who opened the email.
Content: Content is any written material that informs or entertains the reader. Content doesn’t ask the reader to take a specific action.
CTA: CTA is the abbreviation for call to action. Every piece of copy includes a CTA so the reader knows what action to take next to get their problem solved or question answered.
Copywriting: Copywriting is the activity or occupation of writing the text of advertisements.
Email Deliverability: The three factors that affect your business’ email deliverability are (1) IP reputation, (2) domain reputation and (3) email content.
Email List Management: ELM is the activity of writing, formatting and automating daily emails to an email list through an ESP.
ESP: ESP is the abbreviation for Email Service Provider. An ESP helps you automate daily emails to your audience as well as have specific automation delivered when appropriate. (Popular ESPs include Active Campaign, Constant Contact, and Klaviyo)
Open Rate: This percentage represents how many people who opened an email from your business out of the total number of people who were sent the email. It is calculated by dividing the number of opened emails by the total number of emails sent.
Opt-In: An opt-in is a free offer given to your prospects in exchange for email addresses and for an agreement to be contacted by you through email. Examples of opt-ins are checklists, lists of statistics, cheat sheets, tip sheets, ebooks, guides, and lists of resources.
Outbound Marketing: Outbound is a type of marketing to bring prospects to your business. Examples include paid social ads, advertisements, and commercials. Outbound marketing is more costly than inbound marketing.
Sales Funnel: The journey a prospect goes through from learning about your product or service to purchasing is the sales funnel.
Welcome Sequence: An automated email sequence set up inside your ESP. These emails are sent to a subscriber automatically as soon as they opt-in to your email list.